Safeway Snobbery

A fireplace and wifi at Safeway? Okay, that is kinda nice.

Two new Safeway grocery stores have opened up in Washington, DC in the past couple of weeks. One is just off Capitol Hill in the Waterfront neighborhood and the other is in Georgetown. The one at Waterfront is nestled between public housing projects and riverside condominiums; the Georgetown store — long dubbed the “Social Safeway” in reference to the well-heeled single yuppies eyeing each other longingly across the cereal aisle — has a parking lot filled with Lexus SUVs tagged with diplomatic license plates.

I will say up front that I am a Safeway Snob, and not necessarily in a good way. My experience with Safeway in DC goes back more than 20 years, when I first frequented the “Soviet Safeway” in the Adams-Morgan neighborhood, nicknamed for its tendency to run out of everything, leaving its shoppers to peruse shelves bare of pretty much every basic necessity except the occasional loaf of Wonder Bread and a half-eaten banana.

Things didn’t improve when I moved to Capitol Hill, where my husband and I would wheel our portable shopping cart on the three-block trek to what some called the “Social Security Safeway”; that particular store’s claim to fame came from some snappy investigations in the 1960s by local resident and Washington Post columnist Marguerite Kelly, exposing the store’s practice of raising prices — coincidentally, of course — on the same day that welfare checks were issued to low-income families. There were not a whole lot of grocery stores in the city at that time, so the aisles were so crowded that you could barely move your cart. We used to try to shop during Redskins games, since we didn’t really care about football and it was the one time when you could count on the store being empty.

My hairdresser was really excited about the new Safeway by the Waterfront and told me that it was beautiful and that I needed to check it out — she’s a Safeway Snob, but in reverse. Actually, I have a lot of friends who swear by Safeway and shop there religiously, but it has just never been my cup of tea; they just never seem to carry the kinds of foods that I like to buy. I’m sure my friends think I’m a Whole Foods Snob or a Trader Joe’s Snob, and they could be right.

But there was such a hubbub about the Social Safeway on opening day last week that I impulsively pulled into the underground garage as I was passing by. Crowds of shoppers streamed up the escalators clad in carefully-distressed jeans and Gucci loafers; my first vision was a gleaming sushi bar nestled beside a gourmet cheese display where a cheerful employee gave out samples of an imported Gouda being sold for $17.99 a pound. Black truffles were located in a locked plexiglass case in the produce section for $999.99 a pound. Welfare moms need not apply.

I’ll admit that I called my husband and gushed “Wow, this place is really cool!” I was standing next to the automated deli kiosk where I had just placed an order for a roasted vegetable sandwich on focaccia with garlic aioli, which seemed like a steal for $6.99. Excited shoppers were lined up at the gelato bar, bursting with over two dozen exotic flavors, the cabernet gelato beckoning like an amethyst jewel.

Alas, I had no time to shop, so my husband and I decided to stop at the Waterfront store on Sunday. It was all there — the sushi bar, the Starbucks, the wi-fi café featuring a central gas fireplace. And, as we began going through the aisles in search of food, there were all the other things I remembered: the Wonder Bread, the cans of Hormel Chili (on special with your Club Card), the towering pyramids of Spam. The produce section was definitely better than I remembered from the past, and I was pretty intrigued by the fresh garbanzo beans, like miniature tomatillos in their papery green husks.

But, yeah, for me, it’s still just Safeway. Some people dislike Trader Joe’s in the same way, while I can look past its deficiencies (like those shrinkwrapped packages of zucchini — why, Joe, why?) to find well-priced food that I want. Safeway sure doesn’t need me, serving its purpose for so many others as it continues to thrive, building a Shining Store Upon a Hill that brings yuppies together to share cappuccino and coy glances and provides candy-free checkout lanes for tired working moms with three kids under the age of 5 stuffed into a shopping cart with a week’s worth of juice boxes and Rice Crispies.

Still, I have to admit, the fireplace and wifi is pretty nice, especially on a rainy and unseasonably cool spring day. Maybe I can learn to live with Wonder Bread.

Wonder Bread Soufflé

I used to adore this dish when I was a kid — it was a recipe that my mom would make only for dinner parties. She made amazing cheese soufflés from scratch using the recipe from the huge Larousse Gastronomique that graced our kitchen, but she also liked this recipe when she had to whip up something elegant after a long day at the office.

One loaf of Wonder Bread, crusts removed and each piece buttered

3 eggs

2 cups milk

1 teaspoon nutmeg

salt and pepper to taste

3 cups shredded cheddar cheese

2 teaspoons snipped fresh chives

Make the custard by combining the eggs, milk, nutmeg, salt and pepper in a bowl. Butter a 13″ x 9″ baking dish and place a layer of bread in the bottom of the pan. Sprinkle 1/3 of the cheese, then continue with two more layers of bread and cheese. Pour the custard evenly over the whole dish, being sure that all the bread is soaked in the custard, then sprinkle the chives over the top. Place in the refrigerator for at least one hour and as long as overnight, then bake in a preheated 375 degree oven for about 40 – 45 minutes, or until risen and golden on top. Serve immediately.

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1 Comment

Filed under Cooking, Uncategorized

One response to “Safeway Snobbery

  1. stephanie

    cool recipe — all-American croque monsieur, oui?

    Agree that after the exciting rush of Something New it was the same old Safeway…but where was the fireplace? Fireplace?

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